Journalism 2.0
How to survive and thrive in the digital age

This blog is a companion to the book I have written. It will teach current (and future) journalists the skills they need to do better journalism with the help of digital technology. More information about the book.

 

Curiosity fuels Journalism 2.0

Steve Rubel writes a hugely successful blog about PR and marketing called Micropersuasion. Last week he posted an idea that is easily transferable to any industry or profession in the digital age - including journalism.

... the most important “tool” you can have today in business is insatiable curiosity. The minute you lose it, you’re dead.

That’s why the first line I wrote in the book reads “This isn’t about technology, it’s about people.” All the technical training and tools in the world won’t help you if you’re not curious about how they work and how they can help you professionally and personally. This should come especially easy to journalists who, for the most part, are inherently curious.

Once you wonder, the rest is just details.

Posted by MarkBriggs on Monday, May 14, 2007
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