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How digital is your life?

One of the messages I will hope to communicate is just how quickly people are adopting mobile technology and making it work for their media and news needs. I’m talking iPods, Blackberries, Treos and even regular cell phones here. Here’s a Reuters story I found on CNET about ABC News producing a special 15-minute broaddcast for web and vodcasting.

Each of the networks has carved out a news presence on the Web. NBC News was the first among the Big Three, putting “NBC Nightly News” onto the Web and recently adding the “Early Nightly” video blog. “CBS Evening News” is simulcast on the Web.

But only ABC News creates a 15-minute daily newscast, separate from “ABC World News” though often using the same anchor, Charles Gibson. “World News Webcast” airs live at 3 p.m. ET on http://www.ABCNews.com and the ABC News Now digital channel. It’s available for downloading on iTunes a little more than an hour later and it’s popular: In September, there were 5.2 million downloads via ABCNews.com and iTunes, according to ABC. So far this month, there’s been 5.2 million.

Have you seen any news stories like this? Or maybe you can share your own experience with your own gadget, or one that’s on your wish list? or post a comment, please. While I know there is a lot going on in this space, I’m struggling to find empirical data or specific examples to support my assumptions.

Posted by MarkBriggs on Wednesday, November 01, 2006
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