Ohio newspaper retires the paper, keeps publishing the news
The Cincinnati Post published its last print edition on New Year’s Eve after 126 years of continuous coverage of Cincinnati and northern Kentucky. On Jan. 1, the Scripps-owned operation unveiled kypost.com, an online-only news site covering northern Kentucky.
That same day, the online-only publication scooped the winner in Cincinnati’s newspaper war, the Enquirer, with news of that city’s first murder in 2008. It appears that some synergy from the local Scripps-owned TV news outfit assisted in this story, as it will likely do so in the future.
This is a fate, of course, that many observers are predicting for printed newspapers. It’s also one that we in the Puget Sound thought we might see if the Seattle Times and P-I weren’t able to settle their dispute. It will be interesting to watch the development of kypost.com in 2008 to see how it fares. I have no doubt the site will be able to compete with the still-in-print Enquirer for news, content and online audience. The challenge will be on the revenue side. Hopefully there will be lessons learned by kypost.com that other news companies will be able to apply to their operations.
Posted by MarkBriggs on Wednesday, January 02, 2008
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