Wired magazine’s strategy for the print and digital world

Chris Anderson, famous for writing the game-changing book “The Long Tail” and serving as the editor of Wired magazine, is a good source for those of us straddling two worlds: the analog world of print, and the digital world of online publishing.

Recently he outlined how this dual strategy is handled at Wired: the “Three Cs”: Catalyze and Curate Conversations. It’s an informative post for anyone working today at an organization with a foot in both the print and digital world.