Writing a Mission Statement
An ideal mission statement falls somewhere between a formal declaration of goals and an airy statement of ideals.
Setting Milestones
Once you’ve crafted a mission statement, it’s time to make a list of milestones or goals for your site.
Identify Your Audience
Your site is going to be far more effective if it understands and targets its audience.
Planning Site Content and Organization
Decision time: do you want a blog-style website or a more traditional website?

