# Plan It! Planning a Web Site

Writing a Mission Statement

An ideal mission statement falls somewhere between a formal declaration of goals and an airy statement of ideals.

Setting Milestones

Once you’ve crafted a mission statement, it’s time to make a list of milestones or goals for your site.

Identify Your Audience

Your site is going to be far more effective if it understands and targets its audience.

Planning Site Content and Organization

Decision time: do you want a blog-style Web site or a more traditional Web site?