How to Shoot Video for the Web

As you set about shooting video, you may want to consider hiring an expert if you don’t already have one in-house. With patience and creativity, a novice videographer can shoot like a professional, but you must invest the time to develop the expertise. If your budget permits, hire a freelance journalist with videography experience. If it doesn’t, get excited about learning a new set of skills and having some fun.

Using Adobe Premiere

In the next sections, you will get a look at digitizing and editing video using Adobe Premiere Pro, which includes most of the editing tools you need and has good integration with digital video — the best type of video for the web. The ideas and concepts you learn here should be adaptable to most video-editing software. You can download and try both Adobe Premiere Pro and Adobe Premiere Elements for 30 days from the Adobe website.

Digitizing Video

Here are the steps necessary to capture and digitize video.

Editing Video

Importing other file types, and handling transitions.

Adding and Editing Audio

If you want to bring in music or a voiceover, you have some choices. You can import music from a CD or from a digital file on your computer. You can record a voiceover using audio editing software, or you can simply record your voiceover onto the video camera and capture it in the same way you capture video clips.

Adding Titles and Other Graphics

Titles are often text elements overlaid on black video or actual video. You can use a title to place the title of the clip on the screen or to add names, locations or credits. 

Delivering Video Online

Video on the web has one major problem: video files are huge. Delivering large video files online is a problem because people can’t download them quickly enough to make them usable. There are two possible ways to handle this issue.