Why Traffic Matters

It’s critical that you start tracking your visitors at launch so that you can gauge your site’s growth. And it’s important that your tracking tools give you specific information about what sections are most popular and how your visitors are using your site.

Understanding Traffic

The most widely used metrics for measuring traffic to your site
involve counting page views, visits and unique visitors. They all
measure different things and all have shortcomings that affect their
reliability. In addition, time spent on site, bounce rate and loyalty
are other metrics worth your attention. 

Traffic Software

Thankfully, technology has come a long way with regard to online
traffic reporting. It’s no longer necessary to run log files through
special software to analyze your traffic.

Tracking Services

Web-based tracking services are the most common practice for measuring your traffic.

Surveys

From the moment you launch your site, you should create ways to listen to the responses of people who visit it. Sometimes your readers will initiate responses through comment forms. At other times you’ll want to solicit feedback, perhaps through an online or e-mail survey.