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print this articleDeep Linking
Deep linking is the term for linking to an interior page of another
site, instead of to its home page. For instance, when you link readers
to a story in the international section of the New York Times instead
of to the Times’ front page, you’re deep linking.
It's common practice nowadays, with aggregation sites popping up all
over the Web to direct traffic to other sites. But some publishers are
still unhappy with the practice and, every once in a while, will ask a
court of law to weigh in like Gatehouse Media did in 2008 when it
brought a lawsuit against the Boston Globe (the case was settled out of
court).
There is even a movement called "link journalism" now, which is the
practice of deep linking to give an audience a sense of what
journalists are reading in their research. Read Publish 2's take on link
journalism for more.
Linking directly to non-textual media
The practice of embedding a video or slideshow has mostly replaced
the need to link to a video clip, an audio file, or a
PDF document. Many free Web servies, most notably YouTube, support the
embedding of content inside the pages of other Web sites.
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